Job Invitation Dear

Hey! What you feel being invited to work for someone in the following way?

"We have a high growth of demand for development. A lot of projects are using this technology now. Much more are coming. You have a chance to join the newly formed expertise excellence department that will incorporate the technology experience in it. If you are keen of this technology it is the high time to jump in and take part in tremendous growth of expertise"

Do you feel excited?
Do you feel challenged?
Do you see opportunities?
Me? No, I do not! Do you know why?

Well, the famous Joel Spolsky said about it a lot already. You see, there should be something in the job post. There should be something in the employer, you know? I do not mean that everyone should strive for uniqueness, but trust me - if your company is able to interest someone to work for them only by using the job invitation then they probably can hire anyone to work with you.

Remember the quote in the beginning? How about this one?

"We have a high growth of demand for development [in the universe]. A lot of projects are using this technology now [in the universe]. Much more are coming [guess where to? to the universe]. You have a chance to join the newly formed expertise excellence department [in the universe] that will incorporate the technology experience in it. If you are keen of this technology it is the high time to jump in and take part in tremendous growth of expertise [in the universe]"

Does it sound somehow differently? You see, nothing has changed since I added the company name (the universe). The context did not change. The meaning left the same. There should be a difference. It just should be. If it does not, you lose. Because this is just the name, the name of your company is the only thing that makes your company different. This is it.